Welgevonden Game Reserve announces rebrand



Welgevonden Game Reserve, a “Big Five”, malaria-free game reserve in the Waterberg, announced today that it has completed a significant rebranding initiative.

Welgevonden has defined a bold and aspirational mission: “To be the best managed game reserve in the world.”

In contemplating the mission, it was apparent that the existing brand positioning no longer encapsulated the objectives of the Reserve as it functions today. This led to the undertaking of a rebranding process to place more emphasis on the unique aspects which define Welgevonden in the modern conservation and tourism setting.

In striving to achieve its goals, Welgevonden works together with partners and other key stakeholders, collaborating across diverse interests and areas of expertise, to leverage collective skills and resources. This creates opportunity to find breakthrough conservation and wildlife management solutions – solutions that sustainably safeguard the future of the Reserve, its flora, fauna and the planet. Through best-practice conservation and reserve management, Welgevonden provides a relevant and meaningful solution to a chaotic world.

“Stakeholders worked closely with Joe Public, leading branding specialists, to define a brand identity that truly represents what Welgevonden stands for in the modern world. Research was conducted and targeted workshops were facilitated on the reserve with a wide stakeholder group to identify what Welgevonden means to them. All of this was incorporated into the exciting new brand identity. Collectively a brand has been crafted that clearly sets Welgevonden apart from other African reserves and is reflective of what the Reserve represents,” said Welgevonden Game Reserve CEO – André Burger.

In addition to refreshing the brand, the rebrand includes the development of a new logo which brings into focus the Reserve’s three key brand concepts. These being that Welgevonden is a place to find sanctuary in a chaotic world, for both people and animals alike. It is a place to come and connect with nature, family and friends and yourself. Finally, it is a hub of research – a living laboratory where conservation innovation is stimulated. The new logo encapsulates all three concepts in a unifying brand. The logo will be rolled out over digital platforms including social media and Welgevonden’s website.

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